Renderfruit’s Emotional Alchemy

Clara Luzian—AKA Renderfruit—creates art that has a pulse. A creative director and 3D artist from Buenos Aires, Argentina, her work exists in a constant state of flux. Flowing gracefully from playful to profound, every piece is a living organism with a rhythm and a soul. For over a decade, this enchanting eeriness inherent to her creations has been attracting a worldwide audience. She’s been invited to create content for commercial brands like Nike, Facebook, and Apple, while also developing visuals for musical artists such as Rihanna, Miley Cyrus, The Weeknd, and many more.

We’re honored to welcome Clara Luzian as the third Lvcidia Experience artist. As we prepare for her Experience release on Thursday, September 7th, join us in getting to know Luzian and her work.

I like to alchemize all [my] feelings into substance to work with in my self growth. So whatever comes, I will alchemize that”. 

Where many artists seem to be searching for answers perpetually out of their reach, Clara Luzian gives the impression that she’s long since found the meaning to her existence. Surrounded by art since she was a child, her artistic sensibilities evolved out of an earnest desire to create. “I grew up in a home where art and ideas were valued and incentivized,” Luzian explains. “My mom used to take me to art galleries and museums… I [would] always draw and write.” 

After studying graphic design in college, Luzian would go on to experience an intense artistic evolution. Her once static creations now called out to her for movement. “I started to see animated [artwork] in my head… I just wanted to know how to do that”. Obsessed with bringing the kinetic potential of her work to life, Luzian decided to teach herself animation within 3D software. This openness to change would go on to become a core facet of her being.

“I need to be in a state of flux as a person, not only as an artist. I think stagnancy is very unnatural. It sounds like an artifact from the mind”. 

A Renderfruit artwork is an experience in itself. Music, movement, light, and color intermingle in a carefully choreographed dance, infinitely expressive and intentionally ambiguous. Every piece in her maximalist constructions has its place. Luzian’s fluid style invites the viewer into the work, trusting they’ll form their own connection to the emotions she’s given shape.

In developing her style, Luzian embraced introspection and experimentation. After a period of dedicating her creative energy towards raising her child, she returned to art with a fresh perspective. “I went deeper inwards and tried to inhale the atmosphere of my creative world to see what it’s made of. I think the artistic style was there, but it took a while to process [it].” She began posting new works to Tumblr, where an independent art-scene based around eye-catching GIFs was forming. Her experimental work—silly, yet evocative—proved to be a perfect match for the platform. Soon enough, Luzian’s art had been spread to the far reaches of the web. 

“GIF era was a really nice field of exploration and experimentation. Without any pressure, I started posting on Tumblr, and it was very free. I thought nobody was watching them.”

With an illustrious career under her belt, Luzian exudes confidence in her act of creation. She trusts the process, believing the work will naturally take shape. “I feel my mind is in a constant state of creation, interpreting reality in a unique way… I think that I live on a kind of parallel planet,” she explains, laughing. “My mind is there while I’m awake. So I’m constantly having these… images and thoughts. And this is the fuel for my ideas.” 

Sometimes she’ll write her thoughts and feelings down, eventually adapting them into a morphology. Other times, she’ll find new inspiration while doing the work, receiving feedback from the tools as she wields them. There is no one path forward. Luzian knows what works best for her, and strives to create the ideal circumstances for her imagination to roam free.

“I think [my process for] creating art is not different from the way I try to live. External judgment is going to be there anyway. I don’t think about that. When I’m creating, I cannot think of anything else but my idea [and] myself.” 

While the process can feel isolating, Luzian sees it as a necessity. Ultimately, being a digital artist is a lonely job. “I love collaborations and interchange with other artists,” Luzian explains. “But then there’s a moment in the creation where I’m still alone… and it’s good to be alone for that. I don’t know the source I need to reach. It’s inside of me.”

In Reverse Ritual—an artwork Luzian sold in 2020 for 5 ETH on SuperRare—a collapsed being, left shattered and defaced, is given new life. In Oceans, humanoid yet alien creatures are posed in intimate closeness, water erupting from their lifeless eyes as if a bottomless well of tears. The visuals are striking on their own. However, it’s the soundscapes that make the work come alive. 

Music is close to Luzian’s heart, so much so that she personally produces much of the music for her art. “Typically I produce the visuals first and then the music comes… but then I insist on this dialogue. So the piece speaks loudly about the music, but then the music speaks back, and the visuals may be modified.” Perhaps as a byproduct of creating so many visuals for live musical performances, sight and sound have become intrinsically linked in her work. 

But for the visuals to keep up with the score, Luzian pushes her animations to their limits. Her forms may openly glitch, stretch, bloat, and clip into each other. Realism is not the goal. She embraces the artifacts of digital software, using the imperfections as another tool of expression.

“I see those glitches and artifacts and mistakes as more like… a surrendering. Instead of fighting the tool to reach perfection, I like to accept what is inherent in the relationship between me, the artist, and the tool.” 

When asked about aspirations for the future of her career, Luzian believes there’s plenty to look forward to. She expresses that technological innovations in AR and VR will allow artists to elevate their work to new heights. “Immersive experiences are the next thing for 3D Art, I think,” says Luzian.

“I have plans, and that is to take my 3D digital shapes into reality. And I really enjoy making outfits for myself, so I plan to find a way to wear my 3D shapes.”

Clara Luzian’s Lvcidia Experience will drop September 7th, with more details to follow in the coming weeks. As with our past Experiences, there will be new limited edition artworks available for purchase. Speaking of the partnership, Luzian’s passion is unmistakable: “I love [Lvcidia]. And I love this ecosystem where you’re able to take the Experience in, integrate it to your real lives, and then come back for more. It represents the opportunity of sharing the true atmosphere of my pieces. I think it’s [this type] of dialogue, this immersive dialogue, that’s really needed in this space.”

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Ryan McCue

Ryan is an LA-based writer and filmmaker. He began as a Lvcidia community member in early 2021, drawn to the cinematic beauty of Fvckrender’s virtual creations. His engagement with the community led to him becoming a moderator for the Discord, and in 2022 he was brought on officially to create Lvcidia’s newsletter. He now assists in writing articles for the Lvcidia journal, conducting interviews, and moderating the occasional live Q&A.

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